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If you want traffic to
your site to soar, you simply must master the use of Search Engines. Here is
why.
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The dollar cost to use
them is zero.
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The traffic from search
engines is TARGETED, meaning people arriving at your site from search
engines are ALREADY INTERESTED in your product or service.
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They arrive in a good
mood They are not only interested they feel in control. THEY found you.
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Proper use of Search
Engines is not only powerful but ethical and inexpensive.
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And the bottom line: a
high ranking on a first page will cause traffic to your site to sky-rocket
like never before!
KEY WORDS determine how
your site will rank. Be cautious about choosing a single keyword that 5,000
other sites are using. You will get lost. Instead, narrow your choice of a
keyword into something that is less general and more targeted.
Did you know that you can
get the Search Engines to help you choose a targeted keyword? Try these: http://goto.com/linead/getlisted.cgi
and http://www.excite.com
Another site will help you
generate the key words themselves: http://www.bruceclay.com/web_rank.htm
One thing you MUST do is
download a FREE 196 page manual giving you the specifics of how to get a high
ranking in Yahoo!: http://www.sitesell.com/IBM.html
This information is being sold for real money out there. It is free here.
Here is an idea rather
than a link. Go to any major Search Engine and perform a search using a key
word that suits you. Find a competitor who is at or near the top and link to
his page. If you are using Internet Explorer, click "View" on the
toolbar and then "source." Now you can see what he/she is doing with
their meta tags and key words that got them there!
My suggestion is to avoid
the automatic submission services and programs that are out there - the ones
that will submit your site to 500 Search Engines with one click of the mouse.
There are various reasons for this, but you will probably not get a high
ranking. Plus, only the top 8 really matter anyway.
A site called WebPosition
Analyzer will show you how effective your present keywords are.
Here is a free
online tool to help you determine your ranking on different keywords
in 10 of the major search engines including Yahoo, Excite, Infoseek,
AltaVista and others.
Want a one-stop source for
everything having to do with search engines? Try Search
Engine Watch.
Obviously, you will not
become an expert by reading this one short article on Search Engines. But if
you find just ONE idea that you can use to increase traffic TODAY it will
have been worth your time reading.
Search Engines are very
powerful and are essential to your long term success.
So begin now - today - to
master them!
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