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MAGICAL SEARCH ENGINE SECRETS
Information on how to locate your website at the TOP of the search engines!!!
To achieve the greatest
level of success, it's important that you read the material presented a
few times and follow the suggested steps carefully. The small investment
will pay for itself many, many times over from the increased traffic,exposure,
and sales you will generate from these techniques.
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Here are several tips that may speed up the registration process. As
you read this report, we are sure you'll get thrilled about the additional
traffic you will attract using these techniques. I do not recommend that
you use the submission pages that do it all at once for you in one quick
submission.
These are fine tools if you have a small home page on which you've spent
maybe a day or two of time developing. If you didn't spend much time on
the page then why should you spend much time on the submission process?
I do however recommend Easy Submit. There has been a lot of time and effort
put into this on-line submission program. Easy Submit is free to use and
it works. Stay away from the submission sites which say they can submit
your Web page to hundreds or even thousands of Search engines. In many
cases these are phony tactics to sell you something or promote additional
services or products. Before submitting to any site, I suggest you look
at them first and see what you think and ask yourself a couple of important
questions.
1) Who are these guys?
2) Are they looking to sell me something?
3) Would my Web page benefit by being here?
4) Are they using my email address for something other than my listing?
Many of these submission services and software companies place your email
address in a database and sell it to hundreds of others. The fact is, there
are not hundreds of search engines on the Net worth submitting to. In fact,
there are only a few that are worth your time and effort. If you use Easy
Submit you are submitting to the TOP search engines which most people use
on a day to day basis and this is where most of your search engine traffic
will come from.
13 Power-Packed Tips For Using Search Engines To Build A Steady Flow
Of Traffic To Your Site
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Tip #1 What should your Web site "title" be to draw traffic?
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So many
Web site owners name their Web site titles poorly. Why name our Web page
title "Welcome To Advanced Business Systems"? Many search engines list
by "title" and in many cases is the only thing a searcher ever sees. The
name of your site has a tremendous effect on the number of visitors your
site receives from search engines. Let's do a brief drill to see how this
works. Let's say you are at a search engine and you're looking for more
information on reducing your income taxes. Below you will see what an actual
search presented us using AltaVista. Look at the Web site "titles" and
"descriptions". Which one of these listings would you go to first? 1) NetBiz - Personal Business Management System
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PRODIT International Inc. is proud to present its unique and simple.
PERSONAL BUSINESS MANAGEMENT SYSTEM. TM. FOR THE SELF-EMPLOYED, HOME BASED,
NETWORK...
2) Freebooter: Catalogue
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The Freebooter 'Underground Library' Catalogue. A selection of Internationally
sourced confidential programmes, reports and books on a wide range of...
Did you see the spelling error above? Do a spell check before submitting...
3) I.F.M.'s - Secrets To Reducing Your Income Taxes!
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How Would You Like To Know The Secrets The Wealthy Use To Reduce Their
Taxes?
This revealing report exposes how the rich get richer... Which one
did you choose?
Did you want to learn more about the NetBiz - Personal Business Management
System's home page?
Or how about Freebooter: Catalogue? If you are like most people, you
probably wanted to see I.F.M.'s -
Secrets To Reducing Your Income Taxes! Many Web sites on the Internet
have dull, boring names for titles,
like the first two titles above. But the title is THE most important
factor which determines if people come
to your site or not! Just because NetBiz was listed first, the title
didn't convince you to click on it did it?
When someone does a search on a search engine, your title is often
one of the ONLY things that determines
if that person is going to visit your site. If you want high traffic
coming from these search engines, then name
your site(s) with enticing, stimulating titles. Create titles that
get attention and "pull" them to your site. Here is a
way you can do this. Most people can't wait to hear a secret or have
something exposed to them. Check out
the headlines of the many tabloids or newspapers for instance. You
won't find one issue that doesn't mention
someone's "secret" love affair or a scandal that has been "exposed".
These are the titles that get attention. Get
the word "secret" or one of these other keywords somehow into your
Web site and watch your search engine
traffic soar! Here are some other provoking words; these words call
attention to "letting you in on something"
or "letting something out of the bag". These are EXTREMELY powerful
words. Insider information! Revealed!
Unveiled! Unconcealed! People love to be let "in" on something, so
offer some information to let them "in" on
something, and you'll produce a lot of interest and visitors to your
site from these search engines. Here are some
examples that illustrate this idea: Little known deductions that will
save you thousands (accountant) Pricing tricks
furniture companies use to jack up your bill and how to avoid them
(for a furniture dealer) What burglars fear most
and hope you never find learn (for a security company) Secrets your
teenager may be hiding and what to look out
for (For concerned parents) How to win in court (even when you are
flat out GUILTY!) (For a lawyer) Confidential information that your (teacher,
accountant, doctor, mechanic, etc.) is hiding from you. Crafty tips pro's
use to find
the best real estate deals. (For a real estate agent) 5 revealing signs
your spouse is cheating on you. (For a marriage
counseling service) See how this works? Making your material something
that appears to be a "secret", something
that is of enormous interest to your target audience, will draw traffic
like crazy. This is a very powerful concept. Get
this image implemented in the title of your web page, and you'll have
an almost cutting edge that most Web site
owners will not at all see how to overcome.
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Tip #2 Don't Stop With Your Web Page Title
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Incorporate these ideas in all your corresponding emails. Why people
just have a link to their Web page in their signature file I will never
know. Why not add these enticing titles in your signature file? Example
of a bad signature on your email: Come visit my Web site: http://www.whatever.com
Example of a good signature on your email: 5 revealing signs your spouse
is cheating on you. Get the facts: http://www.whatever.com Now when responding
to an email or sending an email to someone, you have also advertised your
Web site.
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Tip #3 Useful tips on promoting your Web site
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The best way of promoting your new web site is to become active in
the internet community. Include your URL in all your documents, advertisements,
and in any other materials you use to interact with your peers, friends,
and customers. Locate appropriate web sites in your area of interest and
ask to include links to your information. Almost all sites will do this
for free, particularly if you agree to list them at your site. Signature
File: Include your Web site name and URL to your signature file. So every
time you post an e-mail or a USENET newsgroup message, your URL will be
available to everyone, and perhaps they will check out the Web site. Guest
Books: Whenever you come across a Web site that has a guest book, SIGN
IT! Many variations of guest books exists, and many contain a field to
add your URL. Your URL will be seen by the Web site owner, but perhaps
the guest book could be seen by many other people if they could view the
book. Remember, the above are free promotions to your web site. Keep in
mind, thousands of new web surfers are coming on-line monthly. At first,
they most likely will not have a home page, but they could bookmark your
web site. In time, they will set up a home page, and just maybe, your Web
site will show up in their hot list on their web site.
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Tip #4 Getting better positioning than your opposition even when they
have the same identical keywords.
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List your important keywords more than once on your site! Some of the
major search engines will rank your Web site based on the relevancy of
the keywords used in the search engine. For example, if your site sells
Ray Ban sunglasses and the words "Ray Ban" are keywords listed on your
page, your site will come up when a user searches for "Ray Ban". And the
same for a competitive Web site with the same keywords. However, if you
list Ray Ban not once but several times throughout your page, your site
is more "relevant" to the search for the user and usually will get better
positioning than the site who has it listed less times than you. Another
keyword that I feel is the most important keyword is your business name.
Many Web site owners often forget about this keyword. Think about this
for a moment. Let's say you are new to the Internet and your provider allows
you to search the Net using AltaVista. You heard that AT&T had a Web
site, but you don't have a clue about the URL. While at AltaVista you could
type the keyword "AT&T" and guess what you will find? That's right...
AT&T's URL. Many of you have invested a great deal of money in your
name and your contacts know your name so why not give them the opportunity
to find you that way? Many Web professionals list their relevant keywords
as many times as they possibly can throughout their site because of this
very reason. You can also achieve this by listing your relevant keywords
several times at the bottom of your web page, away from your main page,
tucked away and out of sight. Maybe you've seen this for yourself on other
Web sites. It may take a little longer for your page to load, but the extra
attention your site receives because of the higher search engine positioning
should outweigh the couple of seconds of extra downloading that this causes.
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Tip #5 Another trick to get listed ahead of your competition
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Another thing that will help your listing come out ahead of your competition
(even if you have the same exact keywords) is by beginning the "title"
of your site with an "A" or a number. Some search engines will alphabetize
(by web page title) "ties" on keyword listings. So a Web site titled "Amazing
Beauty Tips" will have a better listing position than a Web site titled
"Wendy's Cosmetic's Tips" when the same keywords are on both pages. Try
to figure out a way to name your site starting with a number or "A" and
that will give you a difficult to overcome (and hard to detect for the
average Web site owner) competitive edge. Our research has also determined
that not all search engines take the same approach regarding alphabetizing.
Many don't consider single characters part of a title or a keyword. Sites
like AltaVista for instance will not search on "Vitamin A" or "Computer".
So therefore just because your site is titled "A Wonderful Site" and you
have the exact keywords as "Victors Wonderful Site" doesn't mean your site
will be listed first. In fact, we have concluded that many search engine
will list you towards the bottom where the "W's" are and "Victors Web Page"
would be listed first. To get around this try naming your site something
like this "An A1 Wonderful Site". Get the idea? Also, sites such as Scrub
The Web take a whole new approach to positioning. It doesn't matter what
you name your Web page. The main thing that matters at Scrub The Web is
keywords, descriptions and keyword phrasing. Many of you use keywords,
but most fail to phrase those keywords. For Example. Let's say you use
these keywords: antique, automobiles, cars, exotic This may look perfectly
well by most of you, but it is entirely wrong. Nowadays people are using
the power of these search engines and are searching by phrase. Let's say
someone searches for these keywords: antique automobiles If the searcher
is searching on "all" the words, the above site using "antique, automobiles,
cars, exotic" as keywords, would be listed because it does contain "all"
the words. But what if the searcher were to search by phrase? You would
not be listed in the search results. How do you get around this? It's really
quite simple. Think about how you wish a searcher to find you. Think about
how they will find you. Then incorporate these keywords and keyword phrases
in your descriptions and keywords. This is what I would do for keywords:
antique automobiles exotic cars Did you notice I didn't use commas (,)?
Keyword phrases will not work with commas unless of course the searcher
uses them. I know you see sites say separate your keywords by a comma.
DON'T do it! Now using the above keywords I will have a better chance of
being seen whether a searcher uses "all" the words, "any" of the words
or even if they search by "phrase" (which is becoming much more popular
these days). Don't stop with your keywords. Use this same technique when
putting together your description too.
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Tip #6 Proven techniques for selecting the most effective keywords
and how to arrange them
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Generally, the more specific you can be, the better. On the other hand,
you don't want to use keywords that are too unique, because no one will
ever think to look for them. Use keywords that someone who has never heard
of you, but who would be interested in what you offer, is likely to search
for. Many search engines limit your description to around 25 words. So
your description needs to be crammed with suitable keywords. The more keywords,
and the more strictly they describe your Web site, the more highly targeted
traffic you're going to harvest. Your keywords are crucial, and in most
cases you only get one chance with each search engine. Here's a very effective
technique that uses brainstorming, essence and competitive research to
develop a powerful list of keywords. Make a list of at least 50 words that
describe your Web page. Just put down the first things that come to mind,
until you have 50. Don't spend a lot of time fussing about how pertinent
they are. Just do a little brainstorming and keep writing until you have
50. Now, remove all the words that appear in the name of your site. (Your
listing will include these anyway). Take the top 20 remaining keywords
and prioritize them, with the most important first. Now, get on-line and
to a major Internet search engine. MetaCrawler (http://metacrawler.cs.washington.edu/),
which is a multi search engine, is a good place to start. I would next
try then Lycos (http://www.lycos.com), Open Text (http://www.opentext.com/),
HotBot (http://www.hotbot.com/) and WebCrawler (http://webcrawler.com/WebCrawler/WebQuery.html)
another multi-search engine. Try searching for each of the 20 words and
keep track of how many listings you get for each one. Look at the listings
you get back for each search, perhaps follow a few links, and see how the
sites compare to your Web site. This will give you a good idea of what
your competitors are doing, and how they're listing their Web sites. While
there take a look at the source. See what their "META" (more on this later)
tag consists of. See what keywords they are using here if any. Next, start
searching for combinations of keywords and keyword phrases. Try combining
the first two on your list. Try other combinations based on the numbers
you got back for each individual word. Try each of your first few words
combined with other words on your list. You'll probably discover some combinations
that will give you more of an "exclusive" listing combinations that only
return a few (or no) other listings. If you find certain combinations that
(1) would likely be searched for by your prospects and (2) don't return
very many other listings -- then make note of these. These we will call
"commanding combinations". You may want to change the priority of your
keywords based on what you find. So go ahead and re-prioritize your 20
top keywords. Now, you'll need to create several versions of your description.
First, try and create a description using all 20 keywords. If you discovered
any "commanding combinations" make sure that those words occur NEXT to
each other in the description. Now, limit your description to 40 words
total, using as many of your keywords as possible. Next, create a description
that's limited to 25 words. Use as many of your highest priority keywords
and phrases as possible. Finally, develop a 10-word description using your
highest priority keywords. You now have several versions of your site description.
It's a good idea to type them into a text file and have it available when
going on-line to submit your listings. Then you can just cut and paste
text into each Internet search engine's submission form. You'll want to
do the same with the name of your site and your URL. The reason you've
developed several versions of your description is that different directories
have different limits on the length of descriptions. Some permit unlimited
descriptions, and others limit to just 15-25 words. Also, there are other
places and methods on the Internet for you to promote your Web site, so
some of your descriptions can be used in other ways, such as for classified
advertising. You can also use one of the descriptions you've developed
on the top of your home page. Remember that the Internet search engines
are out there looking for your page and you need a way to let them know
how to describe it.
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Tip #7 A powerful way to get your listing seen by potential customers,
even if they're not looking for you.
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Here's where it pays to be artistic. The trick is to get your listing
displayed to the appropriate people, not necessarily in the appropriate
categories. Because the majority of people use search engines by searching
for particular terms (rather than clicking through the categories like
Yahoo), it's important to arrange keywords that will get your listing displayed
to your potential customers when they search for subjects that interest
them. Let's illustrate this concept with an example. Suppose you're selling
lakefront vacation homes. Your natural tendency would be to use keywords
such as "lake", "lakefront", "real estate", "homes", "vacation", etc. And
those will work, as long as your prospect goes on the Web with the intention
of looking for lakefront real estate. But this strategy will miss a lot
of very well qualified prospects -- people who are in the market for your
product but don't think about looking for it on the Web. What if instead
of, or in addition to the "lakefront" and "real estate" keywords, you used
words such as "fishing", "water skiing", "sailing", and "swimming" in your
description? Do you see the difference? Yes, these keywords will put your
listing in front of a lot of unqualified people, but it doesn't matter.
What matters is, you'll catch those people who are interested in what you
have but who would have never searched for it.
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Tip #8 A little-used way to get multiple listings for your site in
the same search engine
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One of the STUPIDEST things I see are those idiots who use the same
Title, Description and Keywords for multiple listings. What is going through
their tiny little heads? What benefit will they achieve by doing this?
NOT ONE DAMN THING! These people should use different information for each
listing. This way more people will find them in the search engines. Well
you can't cure stupidity I guess... What if you just can't get your keywords
down to 25? Or what if you want to appeal to several different audiences
with different sets of keywords? Or what if you want to use the techniques
described in tip #4? Many search engines will not let you list the same
site more than once or twice, particularly within the same category. So
how do you get around this constraint? It's easy. For each listing, use
a different URL. Have several different versions of your "home page", each
with their own URL and "site name." You could use "index1.html", "index2.html"
and so on. Packing each one of these with your powerful keywords. Some
search engines limit your listing by your email address as well as your
URL. Beware of this and get around it. Ask your provider what possible
email addresses you have. This is known as aliases. Just ask your provider
if they are assigning you an aliases. Let's look again at our lakefront
property. We'll call it "Another Site at Hidden Shores." You could create
a page titled "A Fishing Site at Hidden Shores", another one titled "Another
Skiing Site at Hidden Shores", "Another Sailing Site at Hidden Shores"
and so on. Each of these pages will have it's own unique URL and name,
and if you're not too obvious about it, you can get a separate listing
from most search engines (complete with different keywords) for each page.
And if you're lucky you can use a separate email address for each one of
them. This can dramatically increase your exposure. (HINT, HINT, did you
notice I titled each page starting with the letter A?). Now that you have
all these sites (which is really the same one), it's time to head on over
to Easy Submit! and get them listed. When using Easy Submit!, you can enter
all the information you want, start submitting to the search engines and
then return to the form page where you originally entered the site. Now
you only have to change the URL and maybe a couple of keywords and possibly
the title and description and you are now on your way all over again. Now
submit this other URLs and return to do another. See how this all works?
And you thought you only had one or two pages to submit...:) UPDATE!! I
recently discovered another way to submit your same URL to multiple search
engines. I really thought about not releasing this information, but....
Let's take this example: http://www.yourdomain.com/directory?1234 Now try
this: http://www.yourdomain.com/directory?1234 I believe most search engines
would not recognize that this is the same URL. I am currently testing this
and so far it seems to work. Try it on your site. Type out your URL and
add the question mark and some other data in your browser's location window
and you will see that you will indeed go to your site without any difficulties.
It actually works the same. I use 1234 so I can monitor how many times
I have submitted the same URL to each search engine. You will notice that
I am using a subdirectory here (/directory). The reason I am using a subdirectory
is to help fool the search engines. Many pages these days are created dynamically.
What I mean by this is that some sites give away free pages and use a technique
similar to the above URL to produce a client's page. Most of these are
MLM type sites. They produce different pages using the same URL using a
different client ID#. The ID# is usually something like this "?6y543i".
Get the idea?
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Tip #9 Another powerful technique to get prospects to "click through"
to your site
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Another method you can use to distinguish yourself from the rest is
by appealing to your audience's interest. People surfing the web are curious
by nature, and if you can arouse their curiosity, they'll take a look.
Use words and phrases that tell enough to raise curiosity, but not enough
to satisfy it. In our lakefront real estate example, you could have a listing
like this: Amazing Hidden Shores - Are they really skiing in the nude?
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Fishing, sailing, picture taking and swimming will never be the same!
It is one thrilling experience after another here at Hidden Shores... That
would get all your keywords in there, plus it arouses curiosity and makes
your listing stand out. Chances are, nobody else is going to have anything
about skiing in the nude. And it's something that many people won't be
able to resist.
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Tip #10 The top ten requested search terms
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Here are the top ten requested search terms on Yahoo!: 1) sex 2) chat
3) xxx 4) playboy 5) netscape software 6) nude 7) porno 8) games 9) porn
10) weather You will notice the majority of these search words are sexual
in nature and just goes to show you what people are looking for.
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Tip #11 How to create a powerful "pipeline" that pumps traffic to your
site
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People don't go on the Web to be sold to, they go for information.
Many surfers are hesitant to click on a site that they feel is just one
big commercial. However, people are very willing to look at sites that
they feel match their interests. So, the trick is to create a lot of highly
informative, non-promotional "mini-sites" that will appeal to your target
market. They don't have to be extensive -- a page or two will usually do.
And on each page, you can have a link (preferably a "banner") to your commercial
pages. Then submit them with Easy Submit! As seen in tip #5, you can submit
a separate listing for each "mini-site" you create. And because these are
non-promotional content sites, you have more options available to you in
the categories that you're able to list under. You can use these "mini-sites"
and their associated search engine listings to appeal to several different
target markets, and then "pipeline" all these visitors to your main promotional
site. The possibilities are endless and very powerful.
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Tip #12 How to use the META tag to help secure best positioning in
AltaVista and other crawler based search engines.
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One of the best and most popular search engines, AltaVista (now powering
Yahoo), depends on a software program to search through web pages and generate
listings. AltaVista will find your pages and index them on its own -- you
don't get the opportunity to tell it about your site. AltaVista indexes
all the words in your document, and uses the first few words as a description
of the page. However, you can use an HTML tag, called the META tag, to
specify how you want your page described and indexed. This tag is used
when you create your web pages. Here's how it works. The META tags needs
to be included in the HEAD section of your page, between the and tags.
On your page, include the following two META tag statements. Example: The
first statement will specify the description that AltaVista uses for your
listing. The second statement will enable you to add keywords (which may
not otherwise be present on the page) to the index. This is also a good
opportunity to insert keyword combinations. We have also found that keywords
work better without commas although I have no concrete evidence of this
as of yet. May we suggest you create two (index.html & index1.html)
to test this out on your own. Remember to keep close tabs on your hit results
and let us know what you have found to be true. BIG TIP: If you have a
large Web page which has all your keywords and keyword phrases within the
content of your Web page, I would NOT include the META tag keywords="".
Why? Because these crawlers do one of two things. They either index your
entire Web page or they simply use the keyword META tag for the keywords.
In many cases your text within your Web page has all the keywords necessary
to make it work. I would however use the META tag description="". This
way you can control the description on the search engine. **CAUTION** Some
Search Engines who index using the META tag will not use the keywords in
your META reference if you duplicate them several times. I would recommend
you not duplicate these keywords more than 5 times. I might also mention
that some search engines also limit your description to 25 words or less
so think before you create your META tags. Also be careful of search engines
that require you to put "site.idx" in your root directory. One search engine
that requires this is Aliweb. Aliweb is not widely used so I would forget
about this one. I have tested Aliweb's "site.idx" and found it to interfere
with search engines such as AltaVista, HotBot and InfoSeek. I'm not sure
why, but I can tell you that in one directory I had over 1,500 pages that
were index by AltaVista and after installing "site.idx" I lost about 75%
of the listings within one month. I completed this "site.idx" exactly as
outlined by Aliweb and it did indeed get the sites listed there, but removed
most of the site from the other more powerful and used search engines.
ANOTHER WARNING: Make sure you put these META tags BEFORE any Java script.
Many of you are including these tags after Java script which really confuses
these crawlers. You don't want them to index you on your Java script code
do you?
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Tip #13 Five things you should NOT AT ALL do
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1) DON'T submit a listing before your page is up - your listing will
most positively be rejected, and it will take you that much longer to get
listed. I see people doing this all the time! Don't get ahead of yourself.
Take your time and do it right!
2) DON'T try to list in an inappropriate category - this will also
cause your listing to be rejected. The categories are not that important,
because most people don't use them to find listings. So don't jeopardize
your chances of getting a listing by trying to get it in an inappropriate
category.
3) DON'T have a confusing site name - your site name should briefly
describe your site and what people will find there. If it's cryptic no
one will bother clicking on it.
4) DON'T use clever, made-up words. No one will know to search for
them.
5) DON'T use the words "site", "Web", "Internet", "Web site" or "Home
page" in your listing. These words apply to ALL sites and are a waste of
the limited space you have to describe the unique aspects of your site.
Bonus Tip!
6) DON'T use single characters for keywords. Single characters such
as "B" or the number "1" most likely will be rejected and have no relevancy
anyway. Let's take a site which sells vitamins for instance. They want
to tell the world what vitamins they have available nd I don't blame them,
but using keywords like "Vitamin B" will be relevant to all sites having
the word "Vitamin" in them. Try using more specific keywords like "Vitamin
B12".
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Other Ways to Promote Your Web site
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After submitting your Web site information to the search engines, there
are a few more things you can do to promote your site. They include the
following: Banner Advertising! Announce on your ISP's Member Site List
Post to Newsgroups Press Releases Submissions to Cool Page of The Day Type
Web sites E-mail to VIPs Special Interest Groups Tell Everyone with whom
you Communicate Use all regular forms of Business Communications Reciprocal
Links Links to these can all be found below.
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Banner Advertising!
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Using banner advertising is a fantastic way to promote your Web site.
While there are many free banner exchange programs out there, we feel the
most important is LinkExchange. LinkExchange is the web's largest advertising
network. They are located at: http://www.linkexchange.com/ Stay away from
those smaller no-name banner exchange sites. Banners that are slow loading
will frustrate people visiting your site. When you are really serious about
promoting your Web site and want to guarantee your site will be visited,
check out Scrub The Web. While Scrub The Web banner advertising is not
free, it is considered one of the most heavily used sites by those searching
for something on the World Wide Web (http://www.mmgco.com/).
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Announce on your ISP's Member Site List
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Most Internet Service Providers (ISP) provide a list of their members
home pages. Some of these lists are simple. Others are broken down into
business, personal, and other categories. This is free public relations
and people do browse these lists. If for no other reason, to see their
own listing. If you can add a description, by all means do so and spend
as much care on it as you did in submitting to the search engines.
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Post to Newsgroups
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Post an announcement on all relevant usenet newsgroups. If your Web
site has regional information, post in the general newsgroup for your region.
If your site is oriented towards a special interest area like hobbies,
sports, travel, or any other of about 18,000 subject areas, search the
newsgroups (see below for links) for those where the readers would have
an interest in your Web site. Review at least fifty of the headers in the
newsgroups and read some of the articles to be sure it is an appropriate
place to post your Web site announcement. If necessary, you should tailor
your message for each specific newsgroup. All of the above assumes your
Web site is non-commercial. If your page is a commercial one, you should
limit your postings only to newsgroups which are designated for commercial
announcements. Remember, you are trying to build goodwill, not ill will.
You might do this gradually, posting only one or two messages a day spaced
a few days apart. If you start getting flames (irate e-mail messages) you'll
know you are doing something wrong, and these messages will tell you exactly
what that is. To avoid any problems you should read the charter for the
newsgroups which describes its intended use. You can use the search engines
to find much more detailed information on posting to newsgroups and the
sins you should avoid.
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Press Releases
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Press releases should target either general interest or special interest
media. Your targets should include print, broadcast, and Internet media.
General interest media includes your local newspaper, Time magazine, and
some of your local radio and television stations. Special interest media
includes trade publications and broadcast media that focuses on some niche
area of interest. The important thing to remember as you pursue this avenue,
is that your press release must be newsworthy, i.e...., news, if it is
going to be published and generate the traffic to your Web site that you
are seeking. You should also recognize that what's news to one organization
isn't necessarily news to another. You could get on the radio. Does one
of your local stations have a talk show that covers computers? Perhaps
there's a local talk show that's about crafts and hobbies. Your Web site
on model railroading might be an appropriate subject to talk about when
you call into the show. Hey, you're doing a public service here. Don't
be shy.
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Submissions to Cool Page of The Day/Week/Month Web sites
---------------------------------------------------------------------
If you can get your Web site listed as Cool Site of the Day or be designated
a Point Review Top 5% of the Net, you may have to start worrying about
the bandwidth policy of your ISP. Some of this recognition has been known
to load down a server, at least for a few days, if not for the long term.
If you are not familiar with these web awards take a look at our header
titled, Site of the Day/Week/Month (link listed below). This type of special
recognition not only will generate traffic to your Web site, but it also
makes you feel really, really good. There's not a lot of high pay out there
for building an excellent Web site, so its a great reward to get some well
deserved recognition from your peers for your efforts.
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Special Interest Groups
---------------------------------------------------------------------
You should notify all the other home pages dedicated to Model Railroading
that your Web site has arrived. They will probably want to link to your
page. If your Web site is all about Macintosh HTML programming, you should
probably look for Macintosh Web sites and user groups (SIGs) and the same
for HTML Web sites and SIGs and let them know your Web site is out there.
Generating links and word of mouth advertising will expand your reach and
bring in more traffic.
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Reciprocal Links
---------------------------------------------------------------------
Don't insist on reciprocal links. Don't say, "If you link to mine,
I'll link to yours." Not only is that selfish, it's rude and it doesn't
work. But do provide a reciprocal link to any and all Web sites that link
to yours, provided it's the kind of Web site with which you want to be
associated. Don't forget about free services like Link Exchange. (http://www.linkexchange.com/)
---------------------------------------------------------------------
We hope you enjoyed reading "Magical Search Engine Secrets" To Advertise
Your Product, Service, Or Web site On The Internet For Almost No Cost Or
Even FREE! and hope you are able to get started right away using these
powerful strategies and techniques to make your search engine listings
and promotional techniques much more effective. Now get on over and start
submitting with Easy Submit! If you have any comments or suggestions about
these reports, let us know! Good luck!
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