.
How
to get 1 Million Visitors to your Website Over the Next year,
No Kidding!
In my
opinion one of the most powerful ways to market online is
through linking strategies. What you want to do is get other
websites with high traffic to link to you. Their links to you
will then generate traffic for your site.
Let's say
that in your business niche there are a few hundred websites
out there generating a million visitors a year, there are
hundreds of websites that are generating 30,000 a year and
another thousand that are generating 10,000 a year. These are
websites that are directly related to your business. What if
you can get these people linking to you and recommending your
services or product. You are taking their traffic and
funneling it right into your website.
Just take
a look at the power of this.
If you get
a link from their site it will probably stay there forever.
While your link is up, they are continually sending
traffic to you… day after day, week after week, year after
year!
So the
work you do now, in getting a link from them, will pay
off for days, weeks, months, and years.
The sooner
you get the link from them, the better it is for you as the
traffic that comes in from their link can only grow… because
as they grow, they will just send you more and more traffic
your way as time goes on. In other words, if your link is on
their site and their visitor count starts going up… more
traffic is going to flow from their site to yours.
This is
a great way to use other people to generate traffic for you! However, it seems to be a very misunderstood and
unused way of marketing right now. People will say "oh
yeah, I asked a pile of people to exchange links with me and
it doesn't work." Well you have to go about it in a
unique way. You can't just email somebody and say "I want
to know if you want to trade links."
That isn't
going to work!
Let's get
onto the basics on how to properly do this.
You will
first have to identify who your target audience is, who you
want to reach, and where that target audience hangs out. If
they are at certain type of website or forum… you have to
find out which one. You then need to go to those websites and
get some personal information about them.
Get the
owner's first names, look for some information you find
interesting at the website. Find where a link to you could fit
in at their website. Once you've got that information, and
only once you have that, email them and mention all of this so
that it is very personalized.
You can
say something along the lines of "Hi John, I visited
your website at [insert URL here] and I noticed that your
resource page has [insert personal comment here] and I wanted
to mention that we have a website that educates customers on
[insert list of stuff here] techniques and [insert list of
information here] information and great articles on [list
articles here]. This would fit perfectly into your resource
center and I'm sure your visitors would just love that. And I
wanted to let you know that this could be a great asset for
your visitors." Blah... Blah... Blah.
You haven't
talked about what's in it for you, you haven't talked
about how great you are and your fantastic products. You just
show them how linking to you is going to be a benefit to
their visitors. You talk about "what's in it for
them" (as per our previous article). Their visitors are
going to like them more because they have a greater list of
resources, this makes them look good and they become an even
better resource for their visitors.
And of
course you get traffic from them which makes this all
worthwhile for you.
If they
don't respond to this offer, email them back and up the ante.
Instead of just saying "hey link to us", now
say "lets exchange links because I think we are
co-operative businesses, not competitive. You link to me and I
will link back to you." And then make it very easy
for them to link to you by giving them the exact HTML code to
put in the webpage.
Don't just
say "hey, lets exchange links". That's too
general. Give them the specifics in order to make it really
easy for them. The idea here is that the squeaky wheel gets
the grease. So if you make it really easy for them to link to
you they are probably going to do it. If they have go through
a series of emails and talking on the phone in order to figure
out how to link to you and how to get you the information you
need, they are going to think it's not worth the effort.
The key
here is making it really easy for them
Tell them
how this is a mutually beneficial way to do business. That you
can send them customers because your market research has shown
that your customers want to buy or be involved in a site like
theirs and that in return their visitors would probably want
to hear from you because it is a related site and it has great
information. This is basically a win-win situation for both of
you.
Don't
forget simple things like putting a direct contact phone
number at the bottom of your email and maybe even a mailing
address if you want them to sign a contract. They should be
able to pick up the phone and call you right away. Give them
the hours in which you can be reached and so on.
In my
personal experience, I like to call the people directly and
talk to them... build rapport and get them to link to me. Now
that my companies are the size that they are, I actually have
a full-time employee who does just this throughout his ENTIRE
DAY!
That goes
to prove that I practice what I preach and how seriously I
take this method of promotion. Between all my businesses
online this technique alone brings us almost 100,000
visitors a month!... and no, that is not a typo.
That is
the power behind this technique and people just brush
it off as they think that getting other websites to link to
you is no big deal and not worth the effort... if I thought
that and ignored this method of promotion, I would be giving
up over 1 million visitors a year!
Your
job is to make it really easy for them to get involved with
you. Email them and say "look I'd like to link to
you and I think it would be great for you to link back to us.
You can put us in your resource section in this following
location after this following person. And here's what you can
say"… and you give them the exact wording they can
use on their site. Give them the HTML code right in your
email. And tell them to just cut and past this right into
their website. Let them know where you will put your link to
them and say "I've already written up a little blurb
about you and here's what I am going to say…". Have
the link plus a couple of lines of detail on their site
pumping them up. Ask them to just email you back to confirm
that everything is OK and to confirm that the link and the
description of their site is acceptable to them… and ask
them when they are going to put the link to you up on their
site.
By laying
it all out for them, all they have to do is reply and
say, "Yes, we'll put up your link in two days."
There's no emailing back and forth trying to figure out what
you are going to say, how are you going to word it and where
it should go.
Again, the
idea is to make it extremely easy for them and let them
know exactly what they are going to get. Half the battle in
doing business is just making it easy for somebody to do
business with you.
Speaking
of that, I probably get 20 to 30 joint-venture offers a day. I
really mean it... 20 - 30 a day, it's unbelievable!
To be
frank, I do very, very few joint ventures because of the sheer
number I get (I can only do so many at a time), the poor
quality of the offer, or because they make it way too hard for
me. The ones I do choose to do business with bust their butts
to make it extremely easy for me. I don't have to go through
this tedious process of working out the details. They come to
me and say. "I want this, this, this and this and I am
willing to give back this, this, this, and this. This is
exactly how it's done and here is exactly how it works and I'm
going to send you the following information giving you all the
details." They spell it out in very clear terms so
all I have to do is say "Yes" or "No".
And if I
do say "Yes", it is simple to put into place because
they have done everything for me, they have things like lists
and sales letters ready and give me easy to understand
descriptions of whatever is necessary to do the joint venture.
It's a very easy scenario.
Those are
the kinds of people I do joint ventures with.
Unless the
product is extremely exceptional (which is so rare you might
as well buy a lottery ticket because you have a better chance
of winning the lottery) I will not get involved in a joint
venture and unless someone makes it extremely easy for me. I
have far too many other things going on in my life.
If
you want to do business with the big boys, if you want to deal
with people who are getting lots of traffic you have to make
it very simple for them because they will not listen to you
unless you do. Everyone else makes it hard… so be different
and stand out from the crowd. Make it easy for them and you
will get the business.
This article only touches the surface on exploding your
profits on the Internet... our course is where we expand on
this information and really show you how to take your
business, online or offline, into a huge Internet success. Go
to http://www.marketingtips.com/tipsltr.html to get more
information our Insider Secrets course and get on your
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